NEW YORK TIMES 4-PAGE INSERT: Concept, design, and production, including extensive color correcting and proofing process for newsprint, for full-size insert promoting the show and its sponsors. (Front and back cover)
(Inside spread)
(Inside spread)
WEBSITE REDESIGN: Collaboration with Architectural Digest Design Show event producer theMart, their web development team, and senior Architectural Digest staff to redesign and relaunch the entire website for the show. Conceptualized, designed, and
ADVERTISEMENTS: 6-month print and digital ad campaign supporting the show.
VIDEOS: Design and production of video content for Condé Nast internal promotions, on-site activations, and Times Square billboard.
COLLATERAL: Extensive digital and print materials including eblasts, postcards, digital ads, and more, for the show.
ADDS_SS_-.jpg
AT HOME WITH AD LOUNGE: Worked with Home Depot client and AD editors to produce this lounge activation at the Show. Created mockups (in SketchUp) and chose furniture / accents to achieve a fully functional lounge space with as much seating as poss
(Mockup plan view)
(Mockup)
(Final lounge) Sean Sime Photography
(Final lounge) Sean Sime Photography
(Final lounge) Sean Sime Photography
Large signage design and production, for the AD Apartment space at the Show. Sean Sime Photography
Entryway mockup for Show entrance.
(Final entryway) Sean Sime Photography
EVENT COLLATERAL: Concept, design, production, and on-site supervision of installation of large indoor and outdoor signage for the show; on-site photo shoot supervision; design and production of video content for Times Square billboard as well as
ADDS_2017_7_SS.jpg
Branding wall mockup and installation of large-scale graphics.
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